Why Campaign Analytics Matter
Data-driven outreach consistently outperforms guesswork. Prospi tracks every meaningful metric across your campaigns so you can understand what is working, what to adjust, and where to optimize. Regularly reviewing your analytics is the fastest way to improve reply rates and book more meetings.
Key Metrics Explained
Sent
The total number of emails successfully delivered from your campaign. This includes initial emails and all follow-ups in your sequence. A sent email means it left Prospi and was accepted by the recipient's mail server - it does not guarantee inbox placement.
Replied
The number of recipients who replied to your email. This is the most important metric in cold outreach - replies are where conversations start. Prospi counts all replies, including positive responses, objections, and out-of-office messages.
Bounced
The number of emails that could not be delivered. Bounces fall into two categories:
Hard bounces: The email address does not exist or is permanently undeliverable. These have the most impact on your sender reputation.
Soft bounces: Temporary delivery situations (full inbox, server unavailable). These may succeed on retry.
Prospi's Auto-Pause feature will stop your campaign if the bounce rate exceeds the safety threshold.
How to Interpret Your Numbers
Reply Rate
What it tells you: How relevant and compelling your overall message is to your target audience.
Good: 5-15%
Average: 2-5%
Needs work: Below 2%
How to improve: Focus on relevance. Are you targeting the right people with the right message? Personalization, a clear value proposition, and a low-friction call-to-action (like asking a question rather than requesting a meeting) all drive higher reply rates.
Bounce Rate
What it tells you: The quality of your lead list and email verification.
Good: Below 2%
Acceptable: 2-5%
Attention needed: Above 5% - risk of Auto-Pause and deliverability impact
How to improve: Always verify email addresses using Prospi's free enrichment tools before adding leads to a campaign. Remove catch-all domains and stale data.
Using Analytics to Optimize Your Campaigns
A/B Test Your Copy
Run two variations of the same campaign with different subject lines or email body copy. Compare open and reply rates to identify what resonates with your audience.
Analyze by Sequence Step
Review which step in your follow-up sequence generates the most replies. If most replies come from the second or third follow-up, your initial email might need a stronger hook - or your persistence is simply paying off.
Review Regularly
Check your campaign analytics at least twice per week while a campaign is active. Early detection of declining metrics lets you adjust before they compound.
Segment Your Results
If you are targeting multiple industries or roles in a single campaign, consider splitting into separate campaigns so you can compare performance across segments. This makes it easier to identify which audiences respond best to your messaging.