Domain Health Checklist

SPF record is configured correctly
👉 Check using https://mxtoolbox.com/spf.aspx — just enter your domain.

DKIM is set up and authenticated
👉 Go to your email provider’s admin console and check DKIM status. You can also use MXToolbox DKIM check.

DMARC is live and reporting
👉 Use https://mxtoolbox.com/DMARC.aspx to confirm it's working and sending reports.

MX records are active and correct
👉 Use MXToolbox to check that your domain is routing emails correctly.

Inbox is in warm-up (minimum 2 weeks)
Don’t launch campaigns before warm-up is done. Prospi handles this automatically.

Volume is under safe limits
Max 20 emails per inbox/day, 60 per domain/day (post warm-up)

Warm-up process is still running
Never turn off warm-up - even after campaigns start.

Replying to real conversations
You or Prospi’s AI Inbox Manager are actively replying (not just sending).

Plain text emails only
Avoid HTML or fancy design — it increases spam risk.

Copy uses advanced spintax
Change subject lines, intros, CTAs — every message should be unique.

No spammy keywords
Run a quick scan on tools like mail-tester or SmartReach’s email checker.

Includes AI-enriched personalization
Use variables like {{company_mission}}, {{industry}}, or {{target audience}}

Check your domain on blacklist databases weekly
👉 Use tools like https://mxtoolbox.com/blacklists.aspx or https://multirbl.valli.org/

Bounce rate is under 5%
Prospi does double email verification, including catch-all checks.

DNC/Unsubscribe list is enforced
Leads who opted out or said “not interested” are excluded from all future campaigns.