With Prospi, you can automatically personalize your cold emails using AI-generated details about your leads.
To make your outreach even more effective, you need to add your own offer, lead magnets, and case studies to craft compelling messages.
Understanding Email Personalization
Cold emails work best when they feel personal and relevant. With Prospi, you can use:
Prospi AI Variables → Automatically generated based on lead data:
{{Name}}
{{Target Audience}}
{{Pain Point}}
{{Company Mission}}
{{Product/Service Name}}
{{Benefit}}
Your Own Inputs → You need to define:
[Your Offer] (What you’re selling)
[Lead Magnet] (A free resource or incentive)
[Case Study] (Proof of past success)
Your emails will be a mix of these elements + general text to create a natural flow.
🧩 Cold Email Formula Framework
You can write effective cold emails using these structured formulas. Pick the one that fits your goal and customize it with your information.
✅ 1-Sentence Formulas (Short & Punchy)
Hey Name – Pain Point question
Hey Name – CTA offering Lead Magnet
✅ 2-Sentence Formulas (Direct & Actionable)
Hey Name – Pain Point question. – CTA offering Lead Magnet.
Hey Name – Offer – CTA asking for a quick call.
✅ 3-Sentence Formulas (Adding Value & Social Proof)
Hey Name – Pain Point question. Offer. – CTA offering Lead Magnet.
Hey Name – Compliment. Offer. CTA asking for a call in exchange for a Lead Magnet.
✅ 4-Sentence Formulas (Full Context & Persuasion)
Hey Name – Pain Point question. Offer. Case Study. CTA asking for a call.
Hey Name – Compliment. Offer. Benefit. CTA offering Lead Magnet.
Hey Name – Intriguing Question. Offer. PS.Case Study. CTA asking for a reply.
Hey Name – Pain Point question. Offer. Benefit. CTA asking for a meeting.
📌 Example Formulas with AI Variables
Hey {{Name}}, are you struggling with {{Pain Point}}?
[Your Offer] has helped [Case Study] achieve [Benefits].
Can I share a [Lead Magnet] that explains how?
Hi {{Name}}, many {{Comapny Industry}} companies face {{Pain Point}}.
[Your Offer] has been a game-changer for [Case Study], leading to [Benefit].
Are you available for a 10min chat so I can share [Lead Magnet] with you?
Hey {{Name}}, I saw that {{Company Name}} is focused on {{Target Audience}}.
Many similar companies struggle with {{Pain Point}}, and [Your Offer] has been proven to solve this.
Can I send over [Lead Magnet] that will help you [Benefit]?
Hey {{Name}}, can I send [Lead Magnet] that explains how {{Company Name}} can solve {{Pain Point}}?
How to Use These Formulas Effectively
Choose a formula that fits your goal (short, value-driven, persuasive, etc.).
Replace AI-generated fields like {{these}} with personalized details from Prospi.
Insert your information in [brackets] for offers, lead magnets, and case studies.
Refine the email to match your style and audience.
This structured approach ensures your cold emails feel highly relevant, personalized, and effective in generating replies!