Most cold email follow-ups go ignored. Not because people are rude, but because most follow-ups sound exactly the same:
“Just following up…”
“Wanted to check if you saw my last email…”
“Bumping this to the top of your inbox…”
Sound familiar?
These kinds of follow-ups get skipped because they don’t give the reader a reason to respond. They add no new value, no new information, and no clear next step.
✅ What Makes a Good Follow-Up?
A good follow-up does three key things:
It adds something new.
A new benefit
A relevant case study
A free resource
A short recap of your value prop
It respects their time.
Keep it short and easy to read in 10 seconds or less
Get to the point quickly
It gives them a way out.
Example: “If it’s not a fit, no worries at all—just let me know and I’ll close the loop.”
This builds trust and reduces pressure
🚫 What to Avoid
Here’s what not to write in your follow-up:
“Just following up to see if you saw this…”
“Checking in on my last message.”
“Circling back on this…”
“Bumping this to the top of your inbox.”
These phrases tell the reader nothing new. They don’t build interest or move the conversation forward.
✅ What to Write Instead
Here are a few ideas that add value:
Share a quick use case or result
“We helped a similar company increase reply rates by 3.5x in two weeks.”
Offer a free resource
“Here’s a short guide we use to structure high-converting outreach.”
Ask a simple, low-pressure question
“Is this still on your radar or should I circle back another time?”
Reframe the offer
“If 15–20 qualified meetings per month is still the goal, we can help you get there without a complex stack or agency fees.”
🎯 Final Tip: Don’t Just Remind—Reignite
The goal of your follow-up isn’t to remind someone you exist.
It’s to give them a reason to care—right now.
If every follow-up adds value, you’ll stand out in the inbox—and book more calls because of it.
🔹 10 Follow-Up Examples That Add Value
Value Nudge
Hey {{first_name}}, just wanted to send over a quick tip we give all our clients before they launch their campaigns. It helps avoid the most common mistake and boosts replies by 25%.Lead Magnet Offer
Hi {{first_name}}, thought you might find this helpful: we created a free cold email checklist that outlines exactly how we get 15–20 meetings/month using Prospi. Happy to send it over.Mini Case Study
Wanted to share a quick result: we helped a B2B SaaS company in your space go from 0 to 18 meetings/month in 4 weeks using this approach.Quick Question
Would it make sense to revisit this in a few weeks, or is this no longer on your radar?New Angle
I realized I didn’t mention this earlier: our system works really well for teams with limited bandwidth who still want predictable lead flow—thought it might be relevant.Free Resource
Sharing a quick resource we give our users to help them write better cold email copy. Thought it might be useful to you either way.Social Proof Highlight
We recently published a breakdown of how one user booked 37 meetings in 30 days using Prospi. Thought you might want to see how they did it.New Insight
We just tested a subject line that increased open rates by 47%. Happy to share more if you'd find it helpful.Offer Reminder with Value
In case you missed it, Prospi not only finds leads but verifies every email and uses AI to personalize replies. Happy to show you what that looks like in action.Call-to-Action with Social Proof
If you're still considering options, this short case study shows how a small team replaced their agency with Prospi and booked 5x more meetings—let me know if you want a peek.
Use these templates inside your Prospi campaigns by adding them as follow-up steps, and make sure every message earns attention by giving something in return.