Custom AI Research lets you extract unique, company-specific insights from your leads by writing your own prompts. Instead of relying only on default enrichment fields, you can ask the AI exactly what you need.
How it works
Source Column - Choose where the AI pulls data from (e.g., company website, description, industry).
Custom Prompt - Write a question or instruction for the AI to follow.
AI Research Output - The AI extracts the requested data and adds it as a new column in your lead list.
Example prompts
Find 1 case study from this company and extract the client name.
Write a short compliment based on this company's website.
Identify the main service this company sells based on their website.
How to save a custom prompt
Write your prompt inside the Custom AI Research section.
Click Save Prompt.
Your prompt is now stored and available for any future campaign - no need to rewrite it.
Why use Custom AI Research
Extract hyper-specific details to make outreach feel personal, not generic.
Automate manual research - get insights in seconds instead of hours.
Test prompts on a small batch of leads before running at scale.