Prospi’s AI Enrichment helps you personalize outreach by automatically filling in missing details such as target audience, company service, and mission. It also includes Custom AI Research, which allows you to pull unique insights based on your own prompts.
This guide explains how predefined and custom AI enrichment work, how to run them, and how to filter out bad results.
Step 1: Why AI Enrichment Matters
Before sending emails, your leads need complete, high-quality data to improve personalization and engagement. Instead of manually researching each company, Prospi’s AI instantly fills in key details to make your outreach more relevant.
📌 Benefits of AI Enrichment:
✅ Stronger Personalization – Emails feel tailored, not generic.
✅ Faster Research – AI pulls insights automatically, saving hours of manual work.
✅ Higher Reply Rates – Prospects are more likely to engage when emails mention specific details about them.
✅ Custom Research Capabilities – Ask AI to find exactly what you need for personalization.
Step 2: What Data Does AI Enrichment Add?
Prospi offers two types of AI Enrichment:
Predefined AI Enrichment (Automatic Insights)
When you run predefined AI Enrichment, Prospi automatically adds:
🔹 Target Audience → Who the company serves (e.g., "E-commerce brands," "B2B SaaS startups").
🔹 Company Service → What the company does (e.g., "Shopify growth agency," "AI-powered sales platform").
🔹 Company Mission → A short insight into the company’s mission or focus.
🔹 Title Normalization → Standardizes job titles (e.g., "Founder & CEO" instead of "Co-Founder/CEO").
🔹 Company Name Normalization → Ensures correct spelling and formatting.
📌 Example Before & After AI Enrichment:
Field | Before AI Enrichment | After AI Enrichment |
Target Audience | (Blank) | E-commerce brands |
Company Service | (Blank) | Full-service Shopify agency |
Company Mission | (Blank) | Helping e-commerce brands scale with Facebook ads |
Job Title | "Co-Founder/CEO" | "Founder & CEO" |
Step 3: How to Run AI Enrichment in Prospi
Once you’ve saved leads to a list, follow these steps:
Run Predefined AI Enrichment
1️⃣ Go to Lead Lists and select the list you want to enrich.
2️⃣ On the sidebar, choose Predefined AI Enrichment.
3️⃣ Click "Enrich" and wait for Prospi to process the leads.
Step 4: Filter & Remove Leads That Couldn’t Be Enriched
After AI Enrichment is complete, review your results and clean up your list.
📌 How to filter out bad AI results:
1️⃣ Open your lead list.
2️⃣ Filter leads by "Target Audience" or "Company Mission."
3️⃣ Select leads with "Not Found" or incorrect values.
4️⃣ Click "Delete"
📌 Why remove unenriched leads?
Without key insights, personalization will be weaker.
You’ll waste credits verifying emails for leads that might not be relevant.
