Prospi automatically personalizes your cold emails using AI-generated details about your leads. To get the best results, you also need to bring your own offer, lead magnets, and case studies. This framework shows you how to put it all together.
Two Types of Variables
Prospi AI Variables - generated automatically from lead data:
##{{Name}}- first name##{{Target Audience}}- who they serve##{{Pain Point}}- main challenge##{{Company Mission}}- their mission##{{Product/Service Name}}- what they sell##{{Benefit}}- value they provide
Your Own Inputs - you define these in your campaign setup:
[Your Offer]- what you're selling[Lead Magnet]- a free resource or incentive[Case Study]- proof of past results
Your emails combine these variables with your own text to create messages that feel personal and relevant at scale.
Email Formula Framework
Pick the formula that fits your goal and fill in the blanks.
1-Sentence Formulas (Short and Punchy)
Hey Name - Pain Point question
Hey Name - CTA offering Lead Magnet
2-Sentence Formulas (Direct and Actionable)
Hey Name - Pain Point question. CTA offering Lead Magnet.
Hey Name - Offer. CTA asking for a quick call.
3-Sentence Formulas (Adding Value and Social Proof)
Hey Name - Pain Point question. Offer. CTA offering Lead Magnet.
Hey Name - Compliment. Offer. CTA asking for a call in exchange for a Lead Magnet.
4-Sentence Formulas (Full Context)
Hey Name - Pain Point question. Offer. Case Study. CTA asking for a call.
Hey Name - Compliment. Offer. Benefit. CTA offering Lead Magnet.
Hey Name - Intriguing Question. Offer. Case Study. CTA asking for a reply.
Hey Name - Pain Point question. Offer. Benefit. CTA asking for a meeting.
Example Emails Using These Formulas
Hey ##{{Name}}, are you struggling with ##{{Pain Point}}?[Your Offer] has helped [Case Study] achieve [Benefits].Can I share a [Lead Magnet] that explains how?
Hi ##{{Name}}, many ##{{Company Industry}} companies face ##{{Pain Point}}.[Your Offer] has been a game-changer for [Case Study], leading to [Benefit].Are you available for a 10-min chat so I can share [Lead Magnet] with you?
Hey ##{{Name}}, I saw that ##{{Company Name}} is focused on ##{{Target Audience}}.Many similar companies struggle with ##{{Pain Point}}, and [Your Offer] has been proven to solve this.Can I send over [Lead Magnet] that will help you [Benefit]?
Hey ##{{Name}}, can I send you [Lead Magnet] that explains how ##{{Company Name}} can solve ##{{Pain Point}}?
How to Use This Framework
Choose a formula that fits your goal - short and punchy for busy execs, full context for complex offers.
Replace AI variables like
##{{Name}}- Prospi fills these in automatically when sending.Fill in your own info in
[brackets]- your offer, lead magnet, and case study.Refine the email to match your voice and your audience's language.