Prospi's built-in AI Copywriter generates professional cold email copy tailored to your target audience, value proposition, and campaign goals. It supports multiple languages, making it easy to run outreach campaigns across different markets without hiring translators or native speakers.

When creating or editing a campaign, go to the Write Sequence step. You will see the AI Copywriter option available for each email in your sequence.

Give the AI Copywriter context about what you want to say. The more specific your input, the better the output. You can include:

The AI generates a complete email draft. Review it, make any adjustments, and incorporate it into your campaign sequence. You can regenerate if the first version does not match your vision.

Instead of: "Write a cold email for my SaaS product"

Try: "Write a cold email to HR managers at mid-size companies (100-500 employees) about our employee onboarding platform that reduces time-to-productivity by 40%. Keep it under 100 words, casual tone."

The AI writes better copy when it understands why someone should care. Include specific benefits, statistics, or outcomes in your prompt.

Generate multiple versions of the same email to A/B test different angles. You can also use the AI to write follow-ups that build on the initial message with different value props.

AI-generated copy works best when combined with Prospi's personalization features:

The combination of AI-written copy, dynamic variables, and spintax creates emails that feel personal at scale.