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General vs. E-commerce Leads - What's the Difference?

Learn the key differences between General Leads and E-commerce Leads to choose the best option for your outreach.

Prospi's Lead Finder gives you access to two types of lead databases. Understanding the difference helps you target the right contacts for your campaigns.


General Leads

Standard B2B contacts across all industries. Use these when you're targeting professionals by job title, company size, industry, or location.

  • Access to 390M+ contacts worldwide

  • Filter by job title, industry, company size, location, and more

  • Best for: SaaS, agencies, service businesses, consultants


E-commerce Leads

Online store owners and e-commerce decision-makers, with additional data points you won't find in general databases.

  • Filters for platform (Shopify, WooCommerce, etc.)

  • Estimated monthly revenue data

  • Store category and product niche

  • Best for: apps, tools, or services built for online retailers


Which Should You Use?

  • Selling to online store owners? Use E-commerce Leads for more precise targeting.

  • Selling to any other business type? Use General Leads.

  • You can run campaigns using both - just keep them in separate lists.

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