Overview
Prospi’s Lead Finder gives you access to two types of lead databases:
General Leads – Standard business contacts across multiple industries.
E-commerce Leads – Online store owners & decision-makers, with additional insights like estimated revenue & Shopify/WooCommerce detection.
This guide explains the key differences so you can choose the best option for your outreach.
1️⃣ General Leads – Best for B2B Sales & Services
📌 Who Are These Leads?
General leads include decision-makers, executives, and professionals across various industries. These leads are perfect if you're targeting businesses outside the e-commerce space, such as SaaS, marketing agencies, healthcare, real estate, and more.
📌 Available Data Fields:
✅ Full Name
✅ Job Title (e.g., CEO, VP Sales, Marketing Director)
✅ Company Name & Industry
✅ Company Size (small, mid-size, enterprise)
✅ Location (city, state, country)
✅ Company Website (if available)
📌 Use Case Examples:
✔️ Selling B2B services (SaaS, marketing, consulting)
✔️ Outbound sales for agencies (SEO, paid ads, dev agencies)
✔️ Reaching company founders & executives
📌 How to Search General Leads in Prospi:
1️⃣ Select General Leads inside the Lead Finder.
2️⃣ Apply filters like Industry, Job Title, Company Size, and Location.
3️⃣ Run the search and save leads to a list for enrichment.
2️⃣ E-commerce Leads – Best for Targeting Online Stores
📌 Who Are These Leads?
E-commerce leads specifically target online stores and e-commerce brands. These leads include business owners, marketing teams, and decision-makers who run Shopify or WooCommerce stores.
📌 Additional Data Fields (Exclusive to E-commerce Leads):
✅ Estimated Annual Revenue (e.g., $500K – $10M)
✅ E-commerce Platform (Shopify, WooCommerce, Magento, etc.)
✅ Product Category (fashion, electronics, beauty, etc.)
📌 Use Case Examples:
✔️ Selling marketing or ad services to e-commerce brands
✔️ Targeting Shopify store owners for software solutions
✔️ Finding dropshippers & print-on-demand sellers
📌 How to Search E-commerce Leads in Prospi:
1️⃣ Select E-commerce Leads inside the Lead Finder.
2️⃣ Apply filters like Revenue, Platform (Shopify/WooCommerce), and Product Category.
3️⃣ Run the search and save leads to a list for enrichment.
Which Lead Type Should You Use?
Lead Type | Best For | Key Filters |
General Leads | B2B outreach & corporate sales | Industry, Job Title, Location |
E-commerce Leads | Selling to online store owners | Shopify/WooCommerce, Revenue, Category |
📌 If you’re unsure:
Use General Leads if you're targeting business professionals & corporate industries.
Use E-commerce Leads if you're looking for online stores, Shopify sellers, and e-commerce brands.