The Seniority Level filter lets you target people based on their rank within their organization. Use it to ensure you are reaching decision-makers rather than junior employees who cannot act on your offer.
Available Seniority Levels
Owner / Founder - Business owners and company founders
C-Suite - CEO, CFO, COO, CTO, CMO and other C-level executives
VP - Vice Presidents across all departments
Director - Directors and Heads of departments
Manager - Team managers and mid-level leads
Other - Non-management employees
How to Use It
Open Lead Finder and go to the Person filters section
Click on Seniority Level
Select one or more levels - you can select multiple (e.g. Owner + C-Suite + VP)
Which Level Should You Target?
This depends on what you are selling and who has the authority to buy it:
High-ticket B2B offers ($5k+/month): Owner, C-Suite, VP - you need someone with budget authority
Mid-market SaaS or services: Director, VP - department heads who own budgets
Tools used by practitioners: Manager, Individual Contributor - the people who will actually use your product
Combining with Job Title
Seniority Level and Job Title work well together. Instead of listing every possible senior title manually, you can:
Set Seniority to Director + VP + C-Suite
Add a Job Title keyword like marketing or sales
Get all senior marketing or sales people without guessing every title variation
Pro tip: For SMB targeting, Owner and Founder often have more buying authority than C-Suite titles. Many small business owners do not have a formal C-level title but are the sole decision-maker.