The Job Function filter lets you target leads based on their area of work within an organization. It is broader than Job Title - instead of matching exact title keywords, it groups people by their function (Sales, Marketing, Engineering, etc.) regardless of how their specific role is named.
How It Works
Select one or more job functions and Prospi will return all people categorized under those functions. This is especially useful when the same role has many different title variations across companies.
Available Job Functions
Sales - Sales reps, account executives, business development, SDRs
Marketing - Marketing managers, demand gen, content, growth, brand
Engineering - Software developers, CTOs, engineering managers, DevOps, QA
Operations - Operations managers, COOs, process and logistics leads
Finance - CFOs, finance managers, accountants, controllers, FP&A
Human Resources - HR managers, recruiters, talent acquisition, people ops
Customer Success - Customer success managers, account managers, support leads
Product - Product managers, product directors, CPOs
Design - UX/UI designers, creative directors, brand designers
Legal - General counsel, legal managers, compliance officers
Executive - C-suite and senior leadership across all functions
How to Use It
Open Lead Finder and go to the Person filters section
Click on Job Function
Select one or more functions relevant to your target audience
Combine with Seniority to narrow down to decision-makers within that function
Job Function vs. Job Title
Use Job Function when you want broad coverage of a department and do not want to miss leads with unusual title variations
Use Job Title when you need to target a very specific role by name
Use both when you want to combine precision and breadth (e.g. Job Function = Engineering + Job Title keyword = "security" to find security engineers)
Pro tip: If your offer solves a problem for a specific team, filtering by Job Function and combining with a Seniority level is often faster and more complete than manually listing every possible job title for that team.