The Traffic filter targets companies based on their estimated website traffic. It has four fields that let you filter by total visitors, organic search traffic, paid traffic, and Google ad spend - each a different signal about how a company acquires and invests in its audience.
Filter Fields
Min total monthly traffic
The minimum estimated number of monthly website visitors across all sources. Use this for a broad traffic floor - e.g. enter 10000 to find companies with at least 10,000 monthly visits.
Min organic traffic
The minimum estimated monthly visitors coming from organic search (SEO). Companies with high organic traffic have invested in content and SEO - a useful signal for marketing tools, SEO services, or content platforms.
Min paid traffic
The minimum estimated monthly visitors coming from paid ads. Companies running paid campaigns have an active advertising budget - a strong qualifier for ad agencies, ad tech, and conversion optimization tools.
Min Google ad spend ($)
The minimum estimated monthly spend on Google Ads. This is one of the most direct signals of active advertising budget. Enter a dollar amount (e.g. 500 for $500/month minimum).
How to Use It
Open Lead Finder and go to the Growth & Signals section
Click on Traffic
Enter values in whichever fields match your targeting criteria - you can use one or combine multiple
When to Use It
Ad agencies: Min paid traffic + min Google ad spend to find companies already running paid campaigns
SEO and content tools: Min organic traffic to find companies actively investing in search
E-commerce: Total monthly traffic as a proxy for business scale
Low traffic + established company: A potential signal of need for growth marketing services
Tips
Traffic data is estimated from third-party sources and is most reliable for larger sites - treat it as a directional signal, not an exact figure
Min Google ad spend is the most actionable field if you sell to advertisers - it confirms active spending, not just website existence
Enter numbers without commas or symbols (e.g. 10000 not 10,000)