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Email Quality Checker in Your Campaign Sequence

What Is the Email Quality Checker?

The Email Quality Checker is a built-in tool in the Prospi sequence editor that scans your email copy before you send it. It flags words and phrases that spam filters commonly target, helping you land in the inbox instead of the spam folder.
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Where to Find It

The checker is available directly inside the email editor when you are building or editing a step in your sequence. As you write your copy, it analyzes the content in real time and shows warnings if it detects any potential issues.
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What It Checks

  • Spam trigger words and phrases - Words like "free", "guaranteed", "act now", "click here", "limited time offer", and similar phrases that inbox providers flag.

  • Excessive punctuation and capitalization - Multiple exclamation marks or ALL CAPS text that can trigger filters.

  • Suspicious patterns - Phrases commonly associated with unsolicited bulk email.

How to Use It

  1. Open your sequence and navigate to an email step.

  2. Write or paste your email copy into the editor.

  3. The quality checker will automatically highlight any flagged words or phrases.

  4. Review the flags and edit your copy to remove or replace problematic language.

  5. Once the warnings are resolved, your email is ready to go.
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A Few Spam Words Won"t Break You

Do not panic if you see a flag or two. Having one or two flagged words in an otherwise clean email is unlikely to cause deliverability problems. Spam filters look at the overall pattern, not a single word in isolation.

The issue arises when you stack multiple spam triggers in the same email - especially in the subject line. That is when filters start treating your message as bulk or promotional.
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Best Practices

  • Write like a human, not an ad. Cold emails that sound natural perform better and avoid spam filters.

  • Focus on value and relevance, not urgency or hype.

  • If the checker flags a phrase, try rewording it rather than just removing it - keep the meaning, lose the trigger word.

  • Pay extra attention to your subject line. Spam words in the subject carry more weight than in the body.

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